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When former journalist Bernadette Rivero co-founded production shop The Cortez Brothers in 2005, she didn’t foresee that the market itself would one day become her biggest adversary as the increasingly rigorous demands of big advertisers trickled down from agencies to small companies like her own.
“The General Mills RFP has been top of mind for me lately, as I try to find the balance as a production company owner, between bidding on jobs with everything I’ve got and being smart about what my team is bidding on in the first place,” she said.
The contentious conditions of that review look awfully familiar to owners of businesses like Rivero’s.
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