When former journalist Bernadette Rivero co-founded production shop The Cortez Brothers in 2005, she didn’t foresee that the market itself would one day become her biggest adversary as the increasingly rigorous demands of big advertisers trickled down from agencies to small companies like her own.
It's Not Just Agencies Feeling the Pressure as Clients Demand More for Less
No member of the advertising ecosystem remains unscathed
