It’s No Joke: European Wax Center Chooses April Fools’ Day to Rail Against the Pink Tax

It’s the second year of the campaign led by Laundry Service

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The pink tax is a ridiculous phenomenon. Studies show that women end up paying over $1,300 more every year than men do for the same products and services. For example, on average, women’s jeans cost 10 percent more than men’s. That pain reliever with the same active ingredient is more expensive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in