It’s No Joke: European Wax Center Chooses April Fools’ Day to Rail Against the Pink Tax

It’s the second year of the campaign led by Laundry Service

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The pink tax is a ridiculous phenomenon. Studies show that women end up paying over $1,300 more every year than men do for the same products and services. For example, on average, women’s jeans cost 10 percent more than men’s. That pain reliever with the same active ingredient is more expensive. Even baby bottles and toys packaged and marketed to girls end up costing more. Based on the math, women will pay an extra $40,000 by the age of 30 and $65,000 more by age 50.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in