It’s as If John Krasinski, Rachel Dratch and Chris Evans Never Left Boston in Hyundai’s Wicked Funny Super Bowl Ad

They can't stop talking about the 'Smaht Pahk' feature

john krasinski, rachel dratch, chris evans
It's a Ghost Cah! Hyundai

There are times when a concept is so obvious, you have to run with it. Such is the case with Hyundai and its longtime agency Innocean for this year’s Super Bowl. Featuring the new, redesigned 2020 Sonata, the carmaker focuses on one key feature in its ad: Remote Smart Parking Assist. But the shorthand for it is Smart Park.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.