Is This What Happens When Independent Agencies Get Bought Out?

According to Zulu Alpha Kilo, a zealously independent Canadian agency, everything goes to shit.

Or at least that’s what happens to poor Billy, proprietor of Billy’s Lemonade Stand, in the agency’s cautionary parable about the sacrifices that often follow a sale.

While Billy’s buyers are described as a New York-based holding company a la Omnicom or IPG, the video’s satirical crosshairs are also probably aimed at the massive global consultancies that have been buying