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“[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words,” said Will Wiseman, U.S. chief strategy officer at Omnicom’s PHD.
Wiseman means this quite literally as brands of all sizes race to incorporate increasingly popular smart speaker technologies into their marketing plans.
The most obvious manifestation of this development may be the “voice agency of record,” a phrase first used by JPMorgan Chase to describe VaynerMedia last month.