Is the ‘Voice Agency of Record’ Trend Legitimate, or Just PR Spin?

Marketers hype their own tech specialties

An estimated 40 percent of American homes will have a smart speaker by 2019. Getty Images

“[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words,” said Will Wiseman, U.S. chief strategy officer at Omnicom’s PHD.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.