Travel & Transportation

Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes'

Twitch screenshot
Tourism New Zealand gamified the country so that visitors can explore virtually.Tourism New Zealand / TBWA\Sydney
By Sara Spary

August 3, 2020

It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWASydney, found a way to open up the stunning country to virtual visitors.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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