IPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing Q1 Targets

CEO Michael Roth takes optimistic tone in earnings call


IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time.

One reason for the encouraging performance is that, unlike other “big five” companies, IPG has not been forced to defend its biggest accounts in recent months.

In this morning’s earnings call, CEO Michael Roth highlighted new business efforts in the U.S.

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