IPG Mediabrands Hires Global CFO and Names Global President

IPG Mediabrands announced two global leadership appointments today as it seeks to accelerate its transformation effort across global markets. The media agency network hired Charles Schwab's Marlene Pelage-Bates as global chief financial officer. Her predecessor, IPG veteran Guy Beach, will move into a role as global president. Pelage-Bates will be tasked with managing global profits and losses, leading a team of global agency brands, regional CFOs and global controllers across the network. She will also oversee corporate financial planning and analysis functions for IPG Mediabrands. In his new role, Beach will be tasked with implementing core operational transformation initiatives and achieving sustainability goals across regions globally. "We are thrilled to promote Guy and bring Marlene into the network. As the world tentatively emerges from lockdown, the watchword of the year is transformation," IPG Mediabrands global CEO Daryl Lee said in a statement. "Guy possesses the deep knowledge of our business and of our clients required to keep Mediabrands ahead of the curve when it comes to better ways of working globally. Marlene will bring a fresh perspective to our financial teams and systems." Pelage-Bates spent 15 years with Charles Schwab, most recently managing $280 billion in assets as CFO for Charles Schwab Bank. Over the course of her career there, she held roles focused on client solutions strategies, data, financial research and marketing. A native of Martinique who studied business in Paris, her international career included stints in London and Hong Kong for Credit Agricole Indosuez, overseeing risk management and strategic development. Beach has spent eight years total as IPG Mediabrands' global CFO, and has previous held roles as chief commercial officer and chief operating officer for the media agency network. His career has also included management and senior leadership positions at IPG Mediabrands agencies Initiative and UM, where he spent a little over a year as global COO. "Guy is known to every brand, region, and market across Mediabrands, which is an invaluable asset but above all, Guy is a client advocate," Lee said in a statement. "Throughout his time at Mediabrands, Guy has always put clients first. In his new role as global president, Guy will be empowered to create the global infrastructure we need in the 21st century to deliver on our commitments to clients around agility and speed to market." The leadership changes follow last month's promotion of Amy Armstrong to global CEO for IPG's Initiative, coinciding with Mat Baxter becoming global chairman. This week, IPG Mediabrands announced a new partnership with TikTok, giving the media agency network greater access to the platforms' creative talent. The network's data-driven content studio, Medibrands Content Studio, expanded globally last November across 12 markets. TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

Media Agencies

IPG Mediabrands Hires Global CFO From Charles Schwab

IPG's media agency network hires Marlene Pelage-Bates as CFO

Erik Oster

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Erik Oster