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IPG Mediabrands is expanding its creative practice with Mediabrands Content Studio, a data-driven content practice.
Informed by media insights about which content connects brands with audiences in a more personal way, Mediabrands Content Studio is now available globally across 12 markets. The practice will focus on crafting strategies centered on branded content opportunities with media partners, digital content designed to drive performance and engagement, and brand-driven original content.
IPG Mediabrands promoted Brendan Gaul to lead Mediabrands Content Studio as global chief content officer, tasking him with leading content efforts across all markets while reporting directly to IPG Mediabrands global CEO Daryl Lee.
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