IPG Mediabrands' Ad-Tech Unit Cadreon Appoints First Female Global CEO

Erica Schmidt was previously North America evp and managing director


Today Cadreon, IPG Mediabrands’ ad-tech specialist unit, announced the promotion of its first female global CEO. Erica Schmidt takes on the role after previously serving as executive vice president and managing director of the shop’s North America division.

“I feel tremendously proud, first and foremost,” Schmidt told Adweek.

“Now more than ever as an industry we need to embrace the necessary change that’s happening,” Schmidt continued, speaking about the significance of her appointment amid the rising #MeToo and #TimesUp movements in advertising and tech.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in