IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business

Account went to Publicis last month

The Birmingham, Mich. offices of Mediabrands, Reprise and UM were affected. Getty Images

One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe’s Starcom, incumbent IPG officially confirmed that it may go through a large-scale round of layoffs across Mediabrands, Reprise and UM, which previously held the account. Crain’s Detroit first reported the news.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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