IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom

News shows holding group will not be sold, analysts say

The company will be part of Mediabrands. IPG

Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an estimated 2.2 billion consumers around the world.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.