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IPG’s new chief executive is keenly aware of how data is changing the advertising industry, but isn’t letting it happen at the expense of creativity.
On Tuesday, Adweek CEO Jeff Litvack sat down with Philippe Krakowsky, who succeeded Michael Roth as IPG CEO at the beginning of 2021, for a discussion titled The Path Forward: Realizing Higher Value to close out the first day of Adweek’s Outlook 2021 virtual event.
Krakowsky focused on the disruption that has shaken the industry, finding a balance between data and the traditional work of agency creatives, and being respectful of consumers.
Prioritizing first-party data
Krakowsky credited the upheaval of the past year with contributing to a sense of immediacy in working relationships within the agency and with clients, who regularly checked in for advice and counsel.
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