Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout

Sales among teenagers jumped 25% in Q3

Brandon from TikTok
Brandon, 8, from TikTok delivers his signature line: “Don’t worry about it sweetheart." Invisalign

For most teens, years of bracket tightening, wire changes and orthodontist appointments are not something they look forward to. But when their favorite TikTok stars and internet influencers use their platforms to promote a slick alternative, straightening their teeth changes from a dreaded necessity to a trendy form of self-care. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.