Agency Exec Creates a Quarantine Anthem to Help Musicians Devastated by Covid-19

Matthew Pierce chronicles the quirks of sheltered life

Agency exec Matthew Pierce got creative during quarantine. Matthew Pierce
Headshot of Shannon Miller

When life is especially tough, artists have always had the option of escaping into their creativity as a way of coping. Songs, short stories and YouTube videos can serve as vehicles of catharsis, synthesizing pain and frustration into art. That feeling of being productive can at times outweigh moments of sorrow, and merely having the ability to turn something terrible into something beautiful can register like a superpower.

But our current reality is way more daunting than any momentary adversity. How can we focus on our craft when every day feels precarious, or downright scary? Perhaps Matthew Pierce has some answers. By day, he is an account director at agency Intouch B2D. At night, he’s Boy Pierce, a New York City rapper.

Living in the nation’s hotbed for Covid-19 can take its mental toll. However, Pierce has managed to channel the reality of the pandemic into a rap that doubles as a snapshot of what many of our lives in isolation look like, and issues a call to action.

“Quarantine Song” downloads the idiosyncrasies of sheltered life—Zoom calls, mad searches for cans of beans and frozen veggies—into a bass-thumping anthem. Pierce is using the song to encourage listeners to donate to the MusiCares Covid-19 Relief Fund, an initiative by the Recording Academy to aid fellow creatives who have been impacted by the virus. It’s also a steady reminder that even in the bleakest of times, creativity is still possible.


Shannon Miller is a writer, podcast creator and contributor to Adweek.