Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
When life is especially tough, artists have always had the option of escaping into their creativity as a way of coping. Songs, short stories and YouTube videos can serve as vehicles of catharsis, synthesizing pain and frustration into art. That feeling of being productive can at times outweigh moments of sorrow, and merely having the ability to turn something terrible into something beautiful can register like a superpower.
But our current reality is way more daunting than any momentary adversity.