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Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called “Team Intel” comprised of agencies Carat, Merkle and Amnet.
The move consolidates all of Intel’s media including digital, social, programmatic, search, offline and analytics with one global network and ends its 11-year AOR relationship with Omnicom Group’s OMD. The agency network was first appointed AOR for Intel in 2008 and is behind recent campaigns such as transforming Lady
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