Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR

Fast-growing company picks San Francisco agency after competitive pitch

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive vying for customers in resourceful and humorous ways. The Zebra looks to leap headfirst into the fray and elevate its insurance comparison services with the help of its new agency of record, Argonaut.

After a pitch that began with 37 agencies, San Francisco-based Argonaut came out on top to develop creative solutions for The Zebra and establish the rising brand’s credibility.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in