Instagram Explores the Magic to Be Found at the End of a Rainbow With Cannes Installation

The colorful exhibit is a collaboration with glass artist Germans Ermičs

Video: Nick Gardner; Editor: Josh Rios

CANNES, France—When talking about experiential at the Cannes Lions Festival of Creativity, Instagram’s installations should be at the top of your list.

@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.