Inspire Brands Names Publicis Groupe as Its Media Agency of Record

Restaurant group launched the review of its $600 million account in August

Dunkin' Donuts
Inspire Brands named as its media AOR Publicis Groupe, which served in the same role for recent acquisition Dunkin'. Dunkin'

Restaurant group Inspire Brands, the parent of chains such as Dunkin’, Sonic and Arby’s, has named Publicis Groupe as its media agency of record following a monthslong review that began in early August, according to the company.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.