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Restaurant group Inspire Brands, the parent of chains such as Dunkin’, Sonic and Arby’s, has named Publicis Groupe as its media agency of record following a monthslong review that began in early August, according to the company.
The account is valued at about $600 million, according to a source familiar with the account.
Jones Lundin Beals + Partners assisted in the search. As part of that relationship, a dedicated media strategy team within Publicis called Inspire Media Engine will be formed and led by Publicis agencies Zenith and Digitas.
“While each of our brands has its own distinct positioning and identity, Inspire’s shared services approach to media enables us to leverage our collective resources to benefit the entire portfolio,” Navin Sharma, Inspire’s chief commercial officer, said in a statement.