Inside Wieden + Kennedy’s Evolution Into the Go-to Agency for the New Economy

Adweek's Global Agency of the Year embraces Silicon Valley in a big way

(L. to r.) W+K's Colleen DeCourcy, Susan Hoffman, Neil Christie and Dave Luhr Leah Nash for Adweek

Every day on his way into the office, Wieden + Kennedy president Dave Luhr walks past a large sign in the lobby of the agency’s Portland, Ore., headquarters. In white cursive letters, carved out as negative space against a backdrop of some 100,000 individually placed clear plastic push pins (and one red one, for levity), it offers a pointed imperative: “Fail Harder.”

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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