Inside the Lab That Made Billy Corgan a VR Experience and Won a Grand Prix Lion

Isobar created the work for the Smashing Pumpkins frontman

What began as a somewhat simple brief to promote Smashing Pumpkins’ reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala—and it landed Isobar its first Cannes Grand Prix in Digital Craft this year.