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What began as a somewhat simple brief to promote Smashing Pumpkins’ reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala—and it landed Isobar its first Cannes Grand Prix in Digital Craft this year.
“It was really, really exciting for us,” said James Lazar, vp and client partner at the Dentsu Aegis Network-owned agency, noting that many Isobar team members first got word of the top honor when it was 3 a.m.