Inside Challenger Brand ClickUp's Journey to Launching Its First Super Bowl Ad

The spot will air regionally in 14 markets

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The in-house creative team at productivity platform ClickUp has hung onto one central idea for a campaign: What if moments in history could be made easier using its product?

ClickUp is ready to make its biggest marketing splash yet on Super Bowl Sunday. The startup, which recently completed its Series C funding round at $400 million, has created its first Super Bowl ad, a regional spot airing during the third quarter in 14 markets, including New York, Los Angeles, Chicago, Philadelphia, Dallas and San Francisco.

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