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IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately.
Cortizo-Burgess will lead a team of 20 strategists, work across Initiative’s client roster and report directly to Initiative’s U.S. CEO Amy Armstrong.
“It’s rare to find a strategic talent who offers both creative chops and technical grounding, but Pele is one of the very few in this industry who does,” Armstrong said. “He’s an accomplished executive with a deep understanding of what it takes to win, lead and generate value for clients.
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