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IPG Mediabrands’ culturally-driven media agency Initiative has welcomed Michael Storms as chief analytics officer, effective May 7.
Storms will be responsible for leading the agency’s culture, insights and analytics (CIA) unit, while working with product and delivery teams to ensure they deliver against CIA needs, particularly around reporting and agency tools. He will report to U.S. CEO Amy Armstrong and global chief data and analytics officer Jarrod Martin.
“In our industry, data is only as strong as the people who are gathering, analyzing and leveraging it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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