Initiative Elevates Amy Armstrong to Be New Global Chief Executive

Current global CEO Mat Baxter will move into a chairman role

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Fresh off a major account win, IPG Mediabrands agency Initiative has named a new global chief executive.

Initiative U.S. CEO Amy Armstrong will succeed Mat Baxter in the global CEO role. Baxter will move into a global chairman role, which he will remain in through the end of 2021. He will also take on an additional senior role for IPG, which the company plans to announce in the months ahead.

Armstrong has held leadership roles at various IPG agencies over the course of the past two decades and joined Initiative as U.S.



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