Initiative Elevates Amy Armstrong to Be New Global Chief Executive

Current global CEO Mat Baxter will move into a chairman role

woman's headshot
Armstrong joined Initiative as its U.S. CEO in 2016. Initiative

Fresh off a major account win, IPG Mediabrands agency Initiative has named a new global chief executive.

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@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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