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Infographic: How Luxury Brands Are Finding Success With Influencer Marketing

Luxury marketing Instagram campaigns see at least 30 percent higher engagement rates

More luxury brands are starting to see success with influencer marketing.Getty Images
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By Sami Main

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Influencer marketing is for more than just promoting herbal teas that promise weight loss, or for the promise of spectacular Bahamian music festivals. According to influencer agency HelloSociety, a celebrity social push can boost the profile luxury brands.

HelloSociety found, on average, luxury campaigns generated 30 percent more engagement than average Instagram campaigns, and 200 percent higher engagement rates than non-campaign Instagram posts.

“The images and messaging attached to luxury ad campaigns are more controlled than other types of brands,” said Kyla Brennan, founder and CEO of HelloSociety.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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