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Influencer marketing is for more than just promoting herbal teas that promise weight loss, or for the promise of spectacular Bahamian music festivals. According to influencer agency HelloSociety, a celebrity social push can boost the profile luxury brands.
HelloSociety found, on average, luxury campaigns generated 30 percent more engagement than average Instagram campaigns, and 200 percent higher engagement rates than non-campaign Instagram posts.
“The images and messaging attached to luxury ad campaigns are more controlled than other types of brands,” said Kyla Brennan, founder and CEO of HelloSociety.