Infographic: How Agencies Use Color in Their Logos

Blue is an incredibly popular choice, but why?

[cm_tooltip_parse][/cm_tooltip_parse]The dominant color in an agency’s logo may seem like a trivial matter compared with the shop’s mission, goals and ideal clientele, but make no mistake: It matters.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.