Infographic: How Agencies Use Color in Their Logos

Blue is an incredibly popular choice, but why?


[cm_tooltip_parse][/cm_tooltip_parse]The dominant color in an agency’s logo may seem like a trivial matter compared with the shop’s mission, goals and ideal clientele, but make no mistake: It matters.

Global creative platform 99designs analyzed thousands of logos created on its site, as well as the logos of industry leaders, to break down prioritized brand traits and how they’re expressed through color. It turns out that some colors are considerably more popular than others—most notably, blue (43 percent of 99designs’ customer logos and 27 percent of industry leaders’ logos).

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.