Infographic: How Agencies Use Color in Their Logos

Blue is an incredibly popular choice, but why?

Global creative platform 99designs analyzed thousands of logos created on its site, as well as the logos of industry leaders. Animation: Raquel Beauchamp

[cm_tooltip_parse][/cm_tooltip_parse]The dominant color in an agency’s logo may seem like a trivial matter compared with the shop’s mission, goals and ideal clientele, but make no mistake: It matters.

This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.
@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.