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Catalyst’s #BiasCorrect campaign grew in its second year in terms of participation (a 52% increase) and scope of inclusion. The project features photos of women accompanied by stereotypical words alongside alternate adjectives.
Donated media that ran the campaign on New York bus shelters, Captivate elevator screens, Hulu and digital helped raise awareness, with over 49 million out-of-home impressions. Several high-profile men participated as well.
“By creating a very visible role for men, one-third of our participation came from people who were not included last year,” said Jo McKinney, CEO, Burns
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