Indie Film Studio Global Road Taps MullenLowe Mediahub as Agency of Record

Its first work will be promoting upcoming teen drama Midnight Sun

MullenLowe Mediahub wins Global Road account. Facebook; MullenLowe Mediahub

Global Road Entertainment, the recently launched independent theatrical and TV studio (formed by Tang Media Partners), has chosen MullenLowe Mediahub as its media agency of record. The shop will handle media planning and buying for the studio’s feature film slate, which includes teen drama Midnight Sun (to be released March 23), CGI family comedy Show Dogs (May 18) and suspense thriller The Silence (June 8), based on the novel.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.