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Small business insurer The Hartford Financial Services Group has named New York-based independent shop Terri & Sandy its new creative agency of record.
The Hartford previously employed Rodgers Townsend as its lead creative agency but recently (it’s not exactly clear when) the company said it began approaching a select group of small shops to pitch for the account. No formal RFP was launched. The Hartford declined to comment on whether Rodgers Townsend was asked to defend the business or which other agencies competed.
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