Independent Agencies Are Reconfiguring How the Future of the Industry Looks

Experts expect a boom of these founder-led shops

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Last year, shops of all sizes made changes on the fly to weather continuous economic headwinds and changing client demands. Most managed to survive, and some even thrived.

However, in the middle of it all was looming data from industry analyst Forrester: By the end of this year, 50,000 agency jobs at all levels will disappear.

There is a great deal of talent out there now. Not only do they have the agency experience, but many also have the brand contacts to start their own shops.



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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.