Independent Agencies Are Reconfiguring How the Future of the Industry Looks

Experts expect a boom of these founder-led shops

a man standing next to a cage that says #NoKidsInCages with what looks like a kid sleeping in the cage
In support of immigrant advocacy group Raices, agency Badger & Winters set up cages that appeared to have children sleeping inside. Badger & Winters

Last year, shops of all sizes made changes on the fly to weather continuous economic headwinds and changing client demands. Most managed to survive, and some even thrived.

This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.
@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.