Inamoto & Co Shortens Name To IxCO Ahead of Tokyo Expansion

The agency is positioned for growth as Olympics near


Inamoto & Co, the Brooklyn agency that was founded by former AKQA execs Rei Inamoto and Rem Reynolds three years ago, is stripping its moniker of the former’s last name as it grows and sets its sights on Tokyo.

Newly minted IxCO will open its first international office in Tokyo this summer in an effort to better serve its clients, many of which have roots in Japan. The self-described “business invention firm and incubation studio” works with brands including Toyota, Uniqlo and Asics, all of which are headquartered there.

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