In Martin Sorrell’s Absence, an Uncertain Future Looms for WPP

Will we recognize the holding company in 10 years?

Analysts hesitate to make predictions about the future of the company. Getty Images

Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO’s departure brings a seemingly endless series of questions about what, exactly, the future holds for the world’s largest advertising business.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.
@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.