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IPG Mediabrands’ UM Worldwide is the first to appoint an executive to the 4A’s Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising’s major holding companies.
In an industry first, Joshua Lowcock was named global brand safety officer. Lowcock will lead UM’s efforts on the bureau to stop brands’ ads from popping up alongside damaging content and ensure accountability is taken when these issues arise.
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