The Future of Identity

In Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser Protection Bureau

Joshua Lowcock discusses his role at 4A's Accelerate conference

Joshua Lowcock will lead UM’s efforts on the bureau to stop brands’ ads from popping up alongside damaging content.Getty Images
Lindsay
By Lindsay Rittenhouse

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IPG Mediabrands’ UM Worldwide is the first to appoint an executive to the 4A’s Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising’s major holding companies.

In an industry first, Joshua Lowcock was named global brand safety officer. Lowcock will lead UM’s efforts on the bureau to stop brands’ ads from popping up alongside damaging content and ensure accountability is taken when these issues arise.

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Lindsay

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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