Why In-House Roles Are in Demand Among Creatives

Brand marketers are luring CCOs away from agencies

It’s no secret that many brands are benefiting from moving work in-house—it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something “agencies should worry about a great deal,” according to Darren Moran, CCO of The Wonderful Company’s in-house Wonderful Agency.

And the upside of in-house is not limited to clients.

As brands shift budgets to those in-house teams capable of producing increasingly recognizable work, negative stereotypes about working in-house have eroded and top creatives are being attracted to client-side roles, lured by the promise of the type of creative freedom, client access and work-life balance unavailable at agencies.

At the time he joined Dollar Shave Club to lead creative in 2013, Alec Brownstein said there was a “major stigma with leaving the agency world and charting any path that didn’t involve getting to more and better agencies.”




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.