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Mr. Ferguson is clinging to life, and conventional methods like electric shocks and chest compressions are useless to revive him. Only a water gun and a whoopee cushion will do.
Mr. Ferguson, you see, is not a real person. He’s not real at all.
This giant overall-wearing rabbit in distress—either charming or terrifying, depending on your perspective—represents the death of children’s imaginations. But even though he was down, his comically oversized tongue lolling out of his mouth, he sprang back up again, per a Toys R Us Canada ad from its new agency of record Broken Heart Love Affair.
Not to take away from the cheeky drama, but the life-sized Mr.
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