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Discount grocer Aldi struck spokesveggie gold in 2016 when its holiday ad star, Kevin the Carrot, made his debut in a spot about elevating the role of produce in Christmas dinners.
Since then, he’s become an annual fixture of the British holiday ad season, and we’ve watched his world grow to include a family and even a litany of villains. (Last year’s foe was a dastardly parsnip, “the root of all evil.”)
For 2019’s holiday spot, agency McCann U.K.
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