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It’s been a year like no other, with people around the world facing a whole host of unprecedented challenges—not least the Covid-19 pandemic, which has claimed so many lives and separated friends and families.
In its latest campaign by BBH Singapore, vodka brand Absolut dares to imagine the joy of reuniting in real life again, when it is safe to do so.
Blending animation and live action, the spot was created as part of wider global campaign called “It’s in Our Spirit,” targeted at Gen Z and millennials.
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