In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic

Film captures the future delight of breaking free from our digital connections to see real friends again

Absolut champions irl friendships in latest global campaign by BBH Singapore Absolut / BBH singapore

It’s been a year like no other, with people around the world facing a whole host of unprecedented challenges—not least the Covid-19 pandemic, which has claimed so many lives and separated friends and families.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.