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Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry.
“We Are Meat,” from agency Wieden+Kennedy Portland, features a voiceover from actor Scott Glenn alongside images of the brand’s plant-based burgers sizzling on grills, covered in melted cheese and stacked into juicy, multi-layer burgers.
While
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