Impossible Foods Declares 'We Are Meat' in First National Ad Campaign From Wieden+Kennedy

The plant-based brand wants to redefine "what meat is"

Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry.