Haters Wanted IHOP to Stick to Pancakes. So Now It's Just Calling Its Burgers 'Pancakes'

The perplexing stunt follows up last year’s IHOb success

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Every year, there is one campaign case study that seems to pop up constantly. We all remember (though some would like to forget) Oreo’s “Dunk in the Dark” during the 2013 Super Bowl. The same could be said for Fearless Girl, the statue that spawned a record 12 billion (hyperbole) think pieces and an equal number of recaps.

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