IHOP, or International House of Pancakes, is nearing the end of a full U.S. creative agency review.
Two of the industry’s hottest creative agencies, 72andSunny and Droga5, are currently facing off in the review’s final stages, with a decision expected in the coming weeks.
The fast-casual chain issued an RFP to a select group of shops around the same time it hired Brad Haley as senior vice president and chief marketing officer. He previously held the same position at CKE Restaurants, where he handled all marketing for the Carl’s Jr.
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