Accounts

IHOP Creative Agency Review Pits Droga5 Against 72andSunny

The chain spent $90 million on paid media last year

Brad Haley of Carl's Jr. became IHOP's CMO in August. IHOP

By Patrick Coffee

October 24, 2017

IHOP, or International House of Pancakes, is nearing the end of a full U.S. creative agency review.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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