IHOP Creative Agency Review Pits Droga5 Against 72andSunny

The chain spent $90 million on paid media last year

Brad Haley of Carl's Jr. became IHOP's CMO in August. IHOP

IHOP, or International House of Pancakes, is nearing the end of a full U.S. creative agency review.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.