Iggy Pop Looks Ahead to When We Can All Meet on the Beach in This Touching UK Ad

The singer reminds us brighter days will come in spot for booking site On the Beach from agency Uncommon

Iggy Pop narrates his second campaign for U.K. booking site On the Beach. On the Beach

It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But it feels like a century ago that sunny vacations on crowded shores even felt like an impossibility.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."