If You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OK

The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced that it’s probably a sign you’re too hungry to be making sense.

Continuing their longstanding and admirably versatile “You’re Not You When You’re Hungry” campaign, Snickers and agency BBDO New York are circulating a banner ad offering to let you “Get one for the price of two!”

Clearly that’s a bad deal, and clicking on the sparks a video message from a comforting life coach who’s frankly worried about why you’d be interested in such an offer.