If Tattoos Could Talk … Oh, Wait. They Can—in Clever New Ads for Lynx in the UK

Stories come to life in campaign from 72andSunny Amsterdam

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Tattoos can say a lot about a person. Ink can tell compelling stories about an individual—even if it’s not real—and even unify strangers. In the case of Lynx, it’s all about attraction—helped by a little magical realism—in a series of new ads from 72andSunny Amsterdam.

The three new spots emphasize that tattoos can be an essential part of a man’s life, and the canvas of his skin opens a window into a unique narrative. It could very well be about catching people’s eyes, starting a conversation or, in a classic sense, a profession of love or attraction.




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