If Disruption Is What You Really Want, Here’s How to Put It Into Practice

Radical innovation requires radical changes in our behavior

Man running through open door in profile of head into multicolored spectrum
Disruption can make people defensive, but once embraced, it'll help rock an industry to its core. Getty Images

The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords.

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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
@jezzchung Jezz Chung is the diversity and engagement lead at Anomaly.
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